Charities organization needs a new image

Imagine Canada, one of the oldest and biggest charity groups in Canada has been around for a long time, however, the general public isn't recognizing the charity group for its efforts with sophisticated philosophizing, conferences and etc. This is because this group isn't making themselves visible for the public to see and notice, this is why a new image was called on, on October 22nd, within the Imagine Canada Charity organization to advance it's mission which is to promote public giving and volunteer contribution ... to the community". The organization propose that Imagine Canada should change it's name into something less esoteric and academic, such as the Bureau of Certified Charities. It also suggest to issue a "Seal of Certification". This means that donators can ask a charity for its "BCC Seal registration number" when considering of donating which also draws attention in the eyes of the public. I think putting a new image over the organization will definitely help to improve advertisement of the organization and improve the recongnization of the general public. This will help to increase donations from a wide-range of donators and also, with the Seal of Certification, it will benefit the organization as well as the donators, therefore, attracting more donators to donate for Imagine Canada. I have strong beliefs that Imagine Canada will quickly be recognized in the eyes of the public after the new image is put in!